Google Ads (formerly Google AdWords) is a pay-per-click advertising solution where ads appear in Google's search results or on other websites through the Google Display Network, based on user search terms and browsing behavior. This platform enables advertisers to bid on keywords, with ad placement determined by the bid amount, ad quality, and other factors. Google Ads is highly effective for driving traffic and sales due to its intent-based targeting, as users are actively searching for specific solutions or information.